It’s no secret that businesses and organizations around the world are in the midst of massive digital transformations. In fact, IDC expects spend on digital transformation will reach nearly $6 trillion by 2021, as companies deploy new technologies for a competitive edge, and at least 50% of the global GDP will be digitized.
But there’s more than meets the eye when it comes to the potential opportunities when embracing the latest technology. Business leaders are recognizing that the benefits of digital technologies go beyond just simply enhanced productivity and cost savings. They see the potential for the technologies to change lives for the better in ways that were never before possible, and advance the human experience. And when organizations put people first, it’s also great for business—over the past 15 years, organizations that have put people first have delivered a 14X return over the S&P 500.
To deliver amazing human experiences and better business outcomes, organizations need to measure digital experience and maximize digital performance, and that is what Riverbed is doing for our 30,000 customers.
Today, we’re proudly launching a global brand campaign that focuses on the central role technology must play: Advancing the Human Experience. Because in today’s digital world, the only experience that matters in the human one.
It’s time to put humans at the center of digital transformation.
Let’s create deeper human connections.
Let’s start a retail revolution for humans.
Let’s inspire every one of your users to do more than they thought humanly possible.
Through this campaign, we’ll demonstrate the impact of digital transformation when it’s focused on humans, and how our customers are continuing to drive their digital initiatives forward in a way that put people at the forefront—their employees, customers, partners, patients and citizens.
Take Maersk, the world’s largest container shipping operator who is using Riverbed to measure and manage critical business applications, including so customers can easily track containers across the globe for a better supply chain experience. This has helped Maersk drive digital transformation efforts—with around 90% of revenue coming from digital today, up from 20% just five years ago. What’s more, Riverbed has helped Maersk become more proactive and have one single view of the network, applications, and the people who interact with these technologies on a daily basis.
For Beacon Lighting, Australia’s most iconic lighting retailer, they needed to keep pace in the digital world and provide an optimal and engaging in-store experience for their customers. They used Riverbed SD-WAN to quickly deploy new digital services, such as digital kiosks, smart lighting demos and mobile POS apps, providing an irresistible shopping experience.
For Riverbed, this is much more than a campaign—it’s our purpose. Riverbed is united in Advancing the Human Experience in the Digital World, to enable our customers to make extraordinary human experiences possible. We believe that the next wave of technology should advance the Human Experience. It’s time for technology—which has become faster, smarter and more robust—to serve the needs of the people, to enhance their lives in a way that a short time ago wasn’t even possible.